About Our Web Design Agency
Since 1999, Gravitate has been crafting award-winning experiences on the web for clients in nearly every industry. Unlike most web design agencies, we begin every project with rigorous research and strategy to guide our design and development. With over 20 years in business and thousands of websites launched, the result is a rock solid process that leaves little room for unwelcome surprises.
When it comes to custom web design, we’ve done it all. Here are a few of our favorite industries and project types to work in:
Netrush
Supporting the Amazon Experts
Well known in the industry but equipped with only a splash page, Netrush was ready to build an intuitive website that reflects both the professional expertise and the personal touch their team earnestly puts into every partnership.
Case Study
Performance Contracting, Inc
Constructing a Great Experience
A robust website that elegantly supports and markets an incredibly wide range of services, guides users to relevant information, and showcases not only industry expertise but also PCI’s dedication to their customers and employees.
Case Study
CariFree
The Best Relationships Are Grown Over Time
After working together since 2016, Gravitate essentially operates as an extension of the CariFree team. We assess their marketing efforts objectively and proactively implement solutions to overcome challenges, increase user engagement, and ultimately drive results and sales.
Case Study
Watermark
A Longterm Partnership
We’re thrilled to help the Watermark folks evolve and grow in the EdTech industry. With each web project, we come together as one team to push ideas forward, test concepts, and build a digital experience that entices and converts a wide range of audiences with diverse needs.
Case Study
Visit Seattle
Explore the Pacific Northwest's Emerald Jewel
To visit Seattle is to experience a city of contrasts with a seemingly endless list of things to do, and a website representing the Emerald City not only required an intuitive user experience, but a strategy centered around meeting every visitor need and a powerful back-end engine to deliver third-party content across the site.
Case StudyOur Approach
A brief look at our web design process
Research and Strategy
Data-driven decisions born from in-depth research and analysis
There are no lucky guesses in our process—just research-driven strategy. Driving revenue at your business and promoting change in your industry requires a firm grasp of your goals, your customers, and the competitive landscape. We get past handshakes and introductions quickly (and nicely) so we can start your brand, user, and messaging discovery discussions and exercises with you. Then we get to work diving into the data that will directly inform target personas, user flows, content strategy, content creation, brand positioning, and much more.
Research and Strategy
Data-driven decisions born from in-depth research and analysis
There are no lucky guesses in our process—just research-driven strategy. Driving revenue at your business and promoting change in your industry requires a firm grasp of your goals, your customers, and the competitive landscape. We get past handshakes and introductions quickly (and nicely) so we can start your brand, user, and messaging discovery discussions and exercises with you. Then we get to work diving into the data that will directly inform target personas, user flows, content strategy, content creation, brand positioning, and much more.
Content Creation
COMPELLING, HIGHLY INFORMED CONTENT REACHING THE RIGHT AUDIENCE AT THE RIGHT TIME
Content is never created arbitrarily in the vague hope that it will reach the right target or create conversions. Instead, every story, every headline, every visual element is intentional and based on exacting recommendations for content strategy, messaging, UX, and storytelling recommendations. The result is refined digital content that engages, persuades, and ultimately converts your target audience and grows your business.
Design
CONTENT-DRIVEN DESIGN
Decorations don’t drive home messages. Content does. Reducing text-based content to a visual design element (the shape of the text) can result in bloated and unrealistic client expectations once real data replaces the dummy content. We allow our design decisions to be dictated by the on-page content and messaging, and often our designers use the actual content to inspire interesting elements that might not have been conceived without it.
Development & Launch
ADAPTABLE, RESPONSIVE, AND LIGHTNING-FAST WEBSITES THAT ARE SIMPLE TO UPDATE AND CUSTOMIZED FOR EACH CLIENT’S SPECIFIC NEEDS
Yes, our sites are attractive, intuitive, and conversion-focused—but they’re also extremely well-engineered. From complex e-commerce solutions to utilizing third-party tools and APIs, we work to develop a website that flawlessly operates, reinforces your brand, and delivers on user expectations—all while accounting for nearly 15 million unique, often unstable website viewing environments.
